Social Media Strategy for Pier59

Social Media Strategy for Pier59

Welcome to the Future of Fashion Storytelling:
Pier 59's Social Media Revolution

Embrace a journey where inspiration, connection, and promotion converge to redefine Pier 59's digital presence. Our strategy is a blend of creativity and innovation, tailored to position us at the forefront of the fashion industry. Join us as we transform social media into a canvas for showcasing our legacy, engaging with diverse talents, and heralding a new era of fashion experiences.

#1

Inspire

Leverage Pier 59’s esteemed position in the fashion industry to engage with fashion enthusiasts and the younger generation, thereby reinforcing our brand image as a leading fashion production and studio destination.

Platforms: Instagram, TikTok

  • 1/4: Continue curating content that resonates with fashion-forward audiences.

  • 2/4: Utilize our rich archive to showcase past successful projects. #ShotAtP59

  • 3/4: Regular posts (daily) segmented into Industry models, fashion news, featured model/icon, and runway highlights.

  • 4/4: Consider leveraging Instagram Stories and TikTok videos to showcase behind-the-scenes (BTS) glimpses and highlight the array of services at Pier 59. Actively engage with our audience by sharing (IG) or liking (TT) tagged videos to encourage interaction and foster a more connected community.

#2

Connect

Expand our audience reach beyond the glamorous facade of fashion to include the creators – agencies, artists, and producers, inviting them to collaborate and experience our exceptional services.

Platforms: LinkedIn, TikTok, YouTube Stories (why not?)

LinkedIn differs from other social media platforms in that it is primarily professional and business-oriented.

We will create content like industry insights, studio news, and professional development tips. Keep scrolling for examples:

LINKEDIN

1/4
Industry insights +
Thought leadership Articles

2/4
Studio news/ Deep-dive of our comprehensive pre-to-post production services (case study).

3/4
Professional development tips

4/4
Event Highlights

TIKTOK

TikTok thrives on a vibrant atmosphere of fun and staying abreast of the latest viral trends, underpinned by a spirit of creativity and entertainment.

To harness this dynamic, let’s engage and build a community with younger audiences and emerging talents through interactive formats such as duets, challenges, and Q&A sessions. These activities are designed not just for engagement, but also to foster a sense of community and connection within this demographic.

  • 1/4: Create hashtag challenges that encourages users to caption, recreate or interpret a theme or concept that resonates with one of the works from Pier59's archive.

  • 2/3: Implement a weekly thematic approach, with themes like “Ins and Outs 2024” and “Best Beauty Hacks.” These themes should align with current TikTok trends and challenges, encouraging audience participation through duets with 59.

  • 3/3: Utilize a blend of highlight reels and videos to promote our studio and Industry models. Complement this with visually captivating showcases of projects shot at Pier59.

  • 4/4: introducing a Q&A series titled “Ask a Pro at P59.” It invites followers to pose questions related from makeup to hair styling, from photography to modeling. We will source answers directly from professionals and artists working at Pier59, providing authentic, expert insights. This TikTok series not only educates and engages the audience but also showcases the expertise at Pier59, reinforcing the studio's reputation as a hub of professional talent.

#3

Promote

Showcase our facilities, equipment, and services, emphasizing Pier 59 as not just a studio, but an production ecosystem and a creative hub for growth, creation, and networking in the fashion industry.

Platforms: Email (Newsletter)

(Please check out the video below for the newsletter I created for Pier59)